FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that it has been awarded the Good Design Award 2021*1, organized by the Japan Institute of Design Promotion, for 34 products in a wide range of business fields including the GFX Series of mirrorless digital cameras and the CALNEO Series of digital X-ray units. Among the products that have received the honor, the lightweight mobile C-arm “FUJIFILM DR CALNEO CROSS” (CALNEO CROSS) has been given a higher-level Gold Award. These products have been recognized not only for their beautiful appearances but also their design excellence that facilitates advanced performance and usability.
For three consecutive years, Fujifilm has won the highest number of awards among the participants.
In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. This year, Fujifilm has set an in-house record in the number of awards won in the internationally-prestigious iF Design Award and Red Dot Design Award, while continuing to set new records in the number of wins in the Good Design Award year after year since 2019, receiving strong reputation around the globe for its exceptional product design. The CALNEO CROSS has been chosen as Finalists for the highest honor, the Good Design Grand Award. The winner will be selected among the Finalists.
Fujifilm strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and advanced functionality.
- *1 The Good Design Award is Japan’s only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today’s Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (G Mark System) established by the Ministry of International Trade and Industry (today’s Ministry of Economy, Trade and Industry) in 1957.