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Cambridge Consultants Announces New Brand Identity


Cambridge Consultants, a world-leading product development and technology consultancy, part of Capgemini Invent, has announced launched an exciting new brand platform for its clients, staff, and wider stakeholder communities, with a vibrant reimagining of its visual identity.

As part of the new platform, Cambridge Consultants has introduced a bold vision statement “We believe in a future unconstrained by current thinking,” along with a new company logo and visual identity. The new brand has been designed to reflect the company’s innovative service offering and to align with the Capgemini Group’s broader mission to leverage technology to “get the future you want” – a future that is inclusive and sustainable.

Since it was established over 60 years ago, Cambridge Consultants has been at the forefront of expanding boundaries of technological innovation to overcome the toughest, most urgent, and essential challenges of our age. Based in Cambridge (UK), with additional offices in the United States, Singapore, and Japan, Cambridge Consultants comprises more than 800 engineers, scientists, designers, and consultants. Together they develop breakthrough products, create and license intellectual property, and provide business consulting on technology-critical issues for clients worldwide.

In 2020, Cambridge Consultants’ parent company, Altran, was acquired by Capgemini. Cambridge Consultants joined Capgemini Invent, the digital innovation, design and transformation brand of the Capgemini Group. As a result, Cambridge Consultants now has the backing of one of the world’s leading technology consultancy firms with 325,000 team members in more than 50 countries.

“Today’s brand launch signifies an important next step in Cambridge Consultants’ future. We’ve spent the last six decades helping some of the world’s biggest brands and most ambitious start-ups to realise their technology aspirations through innovation, and we intend to continue delivering on this promise within the Capgemini Group,” says Eric Wilkinson, CEO of Cambridge Consultants. “Our new brand not only reflects our heritage and our proven expertise but also brings to life the exciting work we do. This year we have a real focus on recruitment to grow our business. I have no doubt that our new brand will help us to attract the very best talent to meet the increased demand for our services.”

Cyril Garcia, CEO of Capgemini Invent and Capgemini Group Executive Board Member said: “Cambridge Consultants is a leading example of the culture of breakthrough innovation within Capgemini Invent. As Cambridge Consultants goes from strength-to-strength as part of the Capgemini family, this inspiring new visual identity signals their commitment to creativity and new thinking around business challenges. We will continue to expand our end-to-end Intelligent Industry offerings, and explore opportunities in growth areas such as BioTech, AI, and quantum technology. Cambridge Consultants will play a key part in shaping this thinking.”

Source: Cambridge Consultants.

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